Colorize Your Brand – How Color Builds Your Brand

 

General “Color in Business” Theory:

GROUP
COLOR
ASSOCIATIONS
NATURE OF ASSOCIATIONS
RECOMMENDED FOR

cool (calming)
Blue
secure and trustworthy
sky (therefore universally liked)
business related websites (e.g. banks)

Green
wealth (deep green)
money (”the color of success”)
finance related websites (e.g. Forex related)

calming (light green)
trees, spring
entertainment and leisure related websites

warm (exciting)
Red
grabs attention and makes you energatic
(by activating your pituitary gland)
power (e.g. red carpet)
eye-catching logos, calls to action

Yellow
optimism
sun
attention grabbing (esp. using it in contrast
with other color)

Pink
energy (hot pink)
feminine color
products for young women

romantic (lighter pink)
products for girls

Orange
cheerful
citrus fruit
kids’ websites

neutral
Black
powerful
“absence of color”
expensive products

White
simplicity and purity (catches the eye)
numerous (from brides to hospitals)
health related products

[based on an article on brand colors and awesome Sensational Color blog]

Colorize Your Brand – How Color Builds Your Brand

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One thought on “Colorize Your Brand – How Color Builds Your Brand”

  1. Brand color is so important and it\’s always interesting to look at companies that have used color well in branding themselves. If you or your readers have any interesting observations on brand color let me know and I can post about it or even better you can write a guest post about it :-)Thanks for the nice words about Sensational Color–Kate

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